WHO WE ARE

The Real Estate Firm of the 21st Century:


The Mission

To innovate, educate and empower the people towards more profit and less headaches. To provide a more exceptional service for a more reasonable value.

The Vision

To be the most client-centric, technologically-radical, innovative, & effective real estate firm in Fayetteville, & Beyond!


Realty EPIC values_web

Realty EPIC Core Values


Rock is reinventing the way homes are marketed and sold. He has a great pricing structure that makes the traditional industry approach of 6% obsolete. He helped us navigate the lengthy and arduous home-selling process with ease. His people-centric approach to real estate is refreshing in a world of brick and mortar. He saved us in the 10s of thousands of dollars over what a “traditional” commissioned sale would have. WORK. WITH. ROCK. PERIOD.

Clay & Lori Goforth

“Realty EPIC generated all the market attention we needed four months ahead of listing our house on the MLS without putting a sign in our yard, a lockbox on our door, or disclosing our address. The sale of our house was smooth and quick, free from the stresses and headaches that drain a seller’s  time, money, and emotions. Thanks to Reality EPIC’s price structure, we paid only $5000 in total fees (less than 3.48% commission compared to the 6% it would have otherwise cost).”

Phil & Nelly Gerke

Recent Posts

NWA Monthly Market Update – April 2020

April 21, 2020 By Rock Florida   In Fayetteville, Arkansas the real estate market definitely seems to have fallen off of the ramped-up bus! Since my last Market Update, the world has been turned upside down. What a difference a month makes! With the COVID-19 situation, we’ve had shelter-in-place orders, mass layoffs, government bailout spending packages, … Continue reading NWA Monthly Market Update – April 2020

Top Home Selling Myths Debunked in Fayetteville

February 28, 2020 By Rock Florida When it comes to selling a home, it’s hard to know who or what to believe with all misinformation, errors, and myths floating around out there. And well-meaning but misinformed family and friends don’t help matters either – a good reason to call on the expertise of real estate … Continue reading Top Home Selling Myths Debunked in Fayetteville

Monthly Market Update – February 2020 – NWA

February 13, 2020 By Rock Even as we find ourselves in the middle of winter, the NWA Real Estate market is still very hot right now, especially in the metros. We’re seeing multiple offers and quick sales. Prices are rising and buyer demand is strong coming into the Spring. Inventory Levels In fact, January only had … Continue reading Monthly Market Update – February 2020 – NWA

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