WHO WE ARE

The Real Estate Firm of the 21st Century:


The Mission

To innovate, educate and empower the people towards more profit and less headaches. To provide a more exceptional service for a more reasonable value.

The Vision

To be the most client-centric, technologically-radical, innovative, & effective real estate firm in Fayetteville, & Beyond!


Realty EPIC values_web

Realty EPIC Core Values


Rock is reinventing the way homes are marketed and sold. He has a great pricing structure that makes the traditional industry approach of 6% obsolete. He helped us navigate the lengthy and arduous home-selling process with ease. His people-centric approach to real estate is refreshing in a world of brick and mortar. He saved us in the 10s of thousands of dollars over what a “traditional” commissioned sale would have. WORK. WITH. ROCK. PERIOD.

Clay & Lori Goforth

“Realty EPIC generated all the market attention we needed four months ahead of listing our house on the MLS without putting a sign in our yard, a lockbox on our door, or disclosing our address. The sale of our house was smooth and quick, free from the stresses and headaches that drain a seller’s  time, money, and emotions. Thanks to Reality EPIC’s price structure, we paid only $5000 in total fees (less than 3.48% commission compared to the 6% it would have otherwise cost).”

Phil & Nelly Gerke

Recent Posts

How to Begin the Business of Selling Your Home On Your Own… Due Diligence!

Have you ever felt like the so-called ‘expert’ advice on how to prepare your home for sale is just a bunch of crap that is the same ol’ elementary drivel that’s objective is simply ‘click-bait’, or worse, propaganda to propel you into the arms of an agent that is endearing and oh-so-sweet/successful? Especially when you … Continue reading How to Begin the Business of Selling Your Home On Your Own… Due Diligence!

NWA Monthly Market Update – April 2020

April 21, 2020 By Rock Florida   In Fayetteville, Arkansas the real estate market definitely seems to have fallen off of the ramped-up bus! Since my last Market Update, the world has been turned upside down. What a difference a month makes! With the COVID-19 situation, we’ve had shelter-in-place orders, mass layoffs, government bailout spending packages, … Continue reading NWA Monthly Market Update – April 2020

Top Home Selling Myths Debunked in Fayetteville

February 28, 2020 By Rock Florida When it comes to selling a home, it’s hard to know who or what to believe with all misinformation, errors, and myths floating around out there. And well-meaning but misinformed family and friends don’t help matters either – a good reason to call on the expertise of real estate … Continue reading Top Home Selling Myths Debunked in Fayetteville

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