The Real Estate Firm of the 21st Century:

The Mission

To innovate, educate and empower the people towards more profit and less headaches. To provide a more exceptional service for a more reasonable value.

The Vision

To be the most client-centric, technologically-radical, innovative, & effective real estate firm in Fayetteville, & Beyond!

Realty EPIC values_web

Realty EPIC Core Values


Rock is reinventing the way homes are marketed and sold. He has a great pricing structure that makes the traditional industry approach of 6% obsolete. He helped us navigate the lengthy and arduous home-selling process with ease. His people-centric approach to real estate is refreshing in a world of brick and mortar. He saved us in the 10s of thousands of dollars over what a “traditional” commissioned sale would have. WORK. WITH. ROCK. PERIOD.

Clay & Lori Goforth

“Realty EPIC generated all the market attention we needed four months ahead of listing our house on the MLS without putting a sign in our yard, a lockbox on our door, or disclosing our address. The sale of our house was smooth and quick, free from the stresses and headaches that drain a seller’s  time, money, and emotions. Thanks to Reality EPIC’s price structure, we paid only $5000 in total fees (less than 3.48% commission compared to the 6% it would have otherwise cost).”

Phil & Nelly Gerke

Recent Posts

WHY $5k vs 6%? (To Save My Clients ~$8300… )

‘Price fixing’ has never been cool. 6% has been the ‘standard’ real estate brokerage fee since the 1940’s when a conglomerate of real estate brokerages in New York colluded in ‘fixing’ the cost of service to eliminate competing with one another on pricing. They would then just split the commission 50/50 (3% & 3%) with … Continue reading WHY $5k vs 6%? (To Save My Clients ~$8300… )

How to Begin the Business of Selling Your Home On Your Own… Due Diligence!

Have you ever felt like the so-called ‘expert’ advice on how to prepare your home for sale is just a bunch of crap that is the same ol’ elementary drivel that’s objective is simply ‘click-bait’, or worse, propaganda to propel you into the arms of an agent that is endearing and oh-so-sweet/successful? Especially when you … Continue reading How to Begin the Business of Selling Your Home On Your Own… Due Diligence!

NWA Monthly Market Update – April 2020

April 21, 2020 By Rock Florida   In Fayetteville, Arkansas the real estate market definitely seems to have fallen off of the ramped-up bus! Since my last Market Update, the world has been turned upside down. What a difference a month makes! With the COVID-19 situation, we’ve had shelter-in-place orders, mass layoffs, government bailout spending packages, … Continue reading NWA Monthly Market Update – April 2020

3 Tips to Stage Your Home on a Dime in Fayetteville

March 12, 2020 By Rock Florida Staging a home for sale can cost thousands of dollars, usually up front and without any guarantee of effectiveness. Quality home staging is said to yield a nearly 300% return on investment. If you don’t have the cash up front but still want to stage your house, there are … Continue reading 3 Tips to Stage Your Home on a Dime in Fayetteville

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