“5 Digit Savings – Sell Then Build”
Clay & Lori Goforth
Having built a custom home on Dead Horse, the Goforth’s decided to cash in their equity to build another dream…

If you are interested in selling your house, get in touch with Rock Florida at Realty EPIC – Your Home. Your Story. Rock is reinventing the way homes are marketed and sold. He also has a great commission structure that makes the traditional industry approach of 6% obsolete. Rock is great to work with. He helped us navigate the lengthy and arduous home-selling process with ease. He is digitally integrated, making signing docs as easy as a click of the mouse. His people-centric approach to real estate is refreshing in a world of brick and mortar. Oh, and his compensation structure is incredible. He saved us in the 10s of thousands of dollars over what a “traditional” commissioned sale would have. WORK. WITH. ROCK. PERIOD.
Stats
- 6 days “on the market”
- Listed 10/15 as InvisAlist to not go on MLS until 5/25
- Buyer acquired on 5/26 and under contract 6/1
- Total Brokerage Fees: $9,250 on $435,000 sales price = 2.13%
- SAVINGS: $16,850 (traditional 6% agency fee: $26,100)




